Marketing isn’t an expense — it’s an investment. But, as with any investment, it’s only as good as it’s return. We’ll help you build a strategic, cohesive marketing campaign that’s focused on continually improving your results.

• Re-think your traditional marketing: One of the key elements to a traditional advertising campaign is repetition. People are exposed to thousands of ads every day. To stand out, yours needs to be very memorable. Or repeated ad nauseum. (Preferably both.) This can represent a big investment. Using technology, we will help you measure the results of your campaigns (even your off-line campaigns), giving you the information you need to make educated decisions.

• Take advantage of online marketing: When was the last time you picked up a phone book? Despite a nearly-100-year reign as one of the most successful small business marketing tools, the familiar yellow book  is dead. But, it’s replacement is even better. Search engines now rule as the primary tool that customers use when looking for a local business.  But online marketing goes beyond simple directories. Pay-per-click campaigns, digital retargeting, and social media give you brand new ways to interact with potential customers.

• Content is king: It is rare to find a single thing that can make a huge impact across multiple areas of your business. Your accountant is probably on that list. But you might not realize that your content belongs there, too. Customers care about content. Google cares about content. Social media depends on content. You need killer content. One of the best things you can do for your business is regular injections of high quality content. Yet, this shows up at the very bottom of most business’ to-do lists.

• Mobile marketing: Are you focusing on mobile? You should be. It’s such a big deal, we made a whole separate page about it. Take a look at how we can help your business take advantage of mobile.