The average American spends nearly 2
hours per day on their mobile devices.
What's Your Mobile Strategy?
75% of Americans bring their
phones into the bathroom.
1 in 4 online searches
are performed on a mobile device.
50% of smartphone users visit a business
within 1 day of an online search.
61% of mobile searches
result in a phone call.
Get Your Message Out
Without Getting Lost In The Crowd.
Great Content
Builds loyalty
Increases awareness
Tells a story
Conveys expertise
What's your story?
Social, Mobile, Internet, E-mail, Smartphone Apps and the list goes on. Take advantage of new ways to communicate with your clients.
Your best sales tool is your existing client base. Turn customers into fans. Build loyalty and referrals. Drive top-of-mind awareness.
Get analytical data about your marketing efforts — even traditional “offline” marketing. Understand what works and what does not.
“Most small business owners are not particularly sophisticated business people. That’s not a criticism; they’re passionate about cutting hair or cooking food, and that’s why they got in the business, not because they have an MBA.”
— Andrew Mason, Founder of GroupOn
You Probably Didn’t Get Into Business To Be A Marketing Expert
(unless, of course, you started a marketing business)
Are you shotgunning your messaging? Changing tactics every time a salesperson comes in with the next “big thing”? You rely on an accountant, lawyer, and any number of business professionals. Why trust your marketing investment to a salesperson who walked in off of the street?
Creating a cohesive marketing strategy certainly requires some work. It also provides you with a strategy against which results can be truly measured.
“When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.”
— Gary Vaynerchuk, Founder of Wine Library
Your Business Needs to Get a (social) Life
(without destroying yours)
As a business owner, you wear many hats. And the list of things you have to do seems inversely proportional to the time available in which to do them. This makes it easy to relegate social media to the back burner. It’s effects aren’t always immediate and tangible, which makes it easy to consider it unimportant. In most cases, the exact opposite is true.
Social media provides a platform with which to build and enhance the relationship between your company and your customers. This relationship provides the basis for marketing to an audience who is already engaged with your brand.
“Mobile communications and pervasive computing technologies, together with social contracts that were never possible before, are already beginning to change the way people meet, mate, work, war, buy, sell, govern and create.”
— Howard Rheingold, Technology Writer
Your Clients Are Mobile — Are You?
(you really, really should be)
Your clients are no different. 75% of Americans admit to taking their phones into the bathroom. That’s what we call a captive audience. 33% of mobile searches have local intent. They’re looking for a local business. Will they find yours? The time between search and action on a mobile device is often much lower than a comparable desktop search.
Interact with them in new ways — texting, e-mail, smartphone apps, digital advertising… (Just try not to focus too much on the bathroom thing.)
Want to work with us?